PROPOSAL TO TIFFANY SHLAIN

Click the box for a few of life's many choices. — Click the box for a few of life’s many choices.

LET’S INSPIRE THE WORLD’S YOUTH TO MAKE THE RIGHT CHOICES.

Dear Tiffany,

As a talented and visionary filmmaker, author, speaker, and most importantly, a dedicated parent, you can help The “V” Channel create awareness of virtues and inspire the world’s youth to reach for a higher level of personal development.

There are many choices in life. Some offer fantastic highs and exciting rides. Some are amusing, like when Bart plays a prank and gets busted. But in real life, kids may learn that some choices aren’t very sweet… and the bitter taste of making the wrong choice can last a lifetime.

CLICK HERE FOR A FEW OF LIFE’S MANY CHOICES >

Using virtues as a creative platform, The “V” Channel produces content featuring positive role models for young people (and adults!). Instead of parents and teachers using blame, shame and fear to teach kids important lessons, we encourage them to use The Five Strategies of the Virtues Project—simple and uplifting ways to bring out the very best in all of our children.

FOUNDER’S VISION

The “V” Channel was founded by Scott Feraco. After 25 years as a creative director, he left the ad biz and combined his communications expertise with his passion for parenting and coaching. For the past three years he has been developing his vision of The “V” Channel and building a presentation website to attract potential backers, sponsors and publishers.

In addition to articles and blogs, Feraco’s vision includes producing ORIGINAL “V” VIDEOS made by talented students and professional filmmakers. In the meantime, he’s making prototypes using friends and family as cast and crew.

“V” VIDEO EXAMPLE

A young man loses his temper, resulting in tragic consequences. Now he must choose detachment.

CAUSE-RELATED PARTNERSHIPS

We are reaching out to film schools and production companies with a call-to-action, challenging them to use their creative talent to inspire our children to be the very best they can be.

We are seeking corporate partners offering a unique cause-related marketing opportunity. In return for their financial support, we will produce BRANDED CONTENT “V” VIDEOS to be featured on The “V” Channel and disseminated by Upworthy.com, HuffPost Impact, GOOD, and many other popular websites in the social good space.

BRANDED CONTENT “V” VIDEO EXAMPLE

A mother recognizes a teachable moment and brings out the superhero in her son.

AN INVITATION

We realize you are extremely busy with various projects and commitments. However, in the spirit of idealism—daring to have big dreams and then acting as if they are possible—we respectfully and enthusiastically invite you and your team at The Moxie Institute to join forces with The “V” Channel.

Here are a few possibilities:

Co-produce an original “V” video written by Scott Feraco and Wendy Mather
Do a “V” video blog featuring Tiffany Shlain
Tiffany and her team (Sawyer, Ken and Jesse) lead our advisory board

Even if you simply give TVC a shout-out to your social media followers, your involvement would be a game changer and help accelerate the launch of The “V” Channel.

UNITED FOR GOOD!

Ever since 2014 #CharacterDay I’ve been imagining all the Goodness The Moxie Institute and The “V” Channel can create together. I would love to schedule a call with you and/or your partners to discuss how we can inspire the world’s youth to make the right choices.

Sincerely,

Scott Feraco signature