PROPOSAL TO SPONSORS

FILLING A NICHE WITH VIRTUES

There are hundreds of nonprofit organizations in the social good space doing great work for many noble and worthy causes.

Only The “V” Channel is devoted to the what, why and how of virtues.

Family Virtues Guide cover — “Parents are always saying children don’t come with a guide book. This is one. This helps you get them on the right track for leading a good life.” — Oprah Winfrey on The Family Virtues Guide

For the past three years, we’ve been developing The “V” Channel to creatively express the “What, Why & How” of virtues as outlined in the international best-seller, The Family Virtues Guide by Linda Kavelin Popov.

Now is the time to take the The “V” Channel to the next level, to give parents, teachers, coaches, and even school bus drivers, simple yet highly effective ways to bring out the very best in children.

REQUEST FOR SPONSORSHIP

In the spirit of idealism—daring to have big dreams and then acting as if they are possible—we respectfully and enthusiastically ask you to consider sponsoring The “V” Channel.

Your support will allow us to:

Build a world-class online destination and social media network dedicated to virtues
Recruit writers, editors, designers and filmmakers to create impactful ‘Edutainment’
Develop relationships with educators, child psychologists, behavioral specialists, and Master Facilitators of The Virtues Project™ to provide online guidance and support to parents and teachers
Sustain and expand our after school program
Secure private, public and corporate funding
Reach out to pop stars, sports icons and popular YouTube personalities willing to use their fame to inspire young people to choose virtues

FIRST-YEAR SCOPE OF WORK:

Our goal is to build an impressive success story during 2016, then leverage our success to raise 1.2 million dollars to fully staff and scale-up The “V” Channel for the global launch in 2017.

A budget of $275,000 will cover our 2016 start-up operating expenses:

2-person staff using freelance writers and artists
Assess our current content and finish building theVchannel.com website
Create and disseminate new content:
- 12 articles on the “What, Why and How” of virtues
- 3 professional “V” Videos — scripts on kindness, compassion and service in development
- Monthly podcasts
- Weekly emails
- Daily social media posts
Engage a digital marketing agency for promotion and social media marketing
Develop promotions and merchandise for fundraising
Broaden our after school program for grades 3-6 and train high school students as mentors — curriculum in development
Pursue corporate clients for sponsorships and branded content videos
Plan the end-of-year formal fundraising event in collaboration with corporate sponsors and private partners
Implement rigorous accountability and evaluative measures to ensure integrity of purpose
Misc legal fees

YEAR-END GOALS:

25,000-30,000 social media followers
10,000 person email list
1 or more corporate branded videos
End-of-year fundraising event with the goal to raise 1.2 million dollars

SUSTAINING THE “V” CHANNEL

In addition to reaching out to corporate sponsors and charitable foundations for grants, we will seek donations from private individuals for ongoing financial support. The three fundraising groups are:

Minor— Individuals/families donating $50 – $500 per year
Major—Individuals/families donating over $500 per year
Affinity—a group of people who have something in common with each other. For example, a “Sports” group may raise $5,000-$10,000 for a professionally produced “V” video.

The “V” Channel merchandise and fund-raising gift ideas:

Fund raising ideas

SPONSORED “V” VIDEOS

We will contact film studios seeking “V” Video sponsorships. We will also offer youth-oriented and family-friendly brands a unique BRANDED CONTENT marketing opportunities.

Click the play button to watch video

THE “V” CHANNEL GLOBAL AMBASSADORS

We will invite celebrities to be “V” Channel Global Ambassadors (Angelina Jolie tops our wish list!)

celebrityVism_Angelina

LET’S DISCUSS THE POSSIBILITIES!

We would love to meet with you to review the details of our estimated budget, and discuss our global launch strategies and tactics. And more importantly, we would love to hear your ideas on how The “V” Channel can inspire the world’s youth to choose virtues!

CONTACT SCOTT FERACO
Call or text: 917.445.0102
Email: scott@theVchannel.com

The “V” Channel was founded by Scott Feraco. After 25 years as a creative director, he left the advertising business and combined his communications expertise with his passion for parenting and coaching. For the past three years he has been developing The “V” Channel, producing content and building a presentation website to exhibit the project’s concept and potential.
MORE ABOUT SCOTT >

MORE ABOUT THE “V” CHANNEL >