PROPOSAL TO HSF

Click the box for a few of life's many choices. — Click the box for a few of life’s many choices.

LET’S INSPIRE THE WORLD’S YOUTH TO MAKE THE RIGHT CHOICES.

Dear Mel and Sharon,

I acknowledge your service to humanity, and thank you for your steadfast commitment to “making a tangible difference in our nation”.

All of us at The “V” Channel look forward to joining forces with the Harry Singer Foundation. Together we can create awareness of virtues and inspire the world’s youth to reach for a higher level of character development.

There are many choices in life. Some offer fantastic highs and exciting rides. Some are amusing, like when Bart plays a prank and gets busted. But in real life, kids may learn that some choices aren’t very sweet… and the bitter taste of making the wrong choice can last a lifetime.

CLICK HERE FOR A FEW OF LIFE’S MANY CHOICES >

Using virtues as a creative platform, The “V” Channel produces content featuring positive role models for young people (and adults!). Instead of parents and teachers using blame, shame and fear to teach kids important lessons, we encourage them to use The Five Strategies of the Virtues Project—simple and uplifting ways to bring out the very best in all of our children.

FOUNDER’S VISION

The “V” Channel was founded by Scott Feraco. After 25 years as a creative director, he left the ad biz and combined his communications expertise with his passion for parenting and coaching. For the past three years he has been developing his vision of The “V” Channel and building a presentation website to attract potential backers, sponsors and publishers.

In addition to articles and blogs, Feraco’s vision includes producing ORIGINAL “V” VIDEOS made by talented students and professional filmmakers. In the meantime, he’s making prototypes using friends and family as cast and crew.

“V” VIDEO EXAMPLE

A young man loses his temper, resulting in tragic consequences. Now he must choose detachment.

CAUSE-RELATED PARTNERSHIPS

We are reaching out to film schools and production companies with a call-to-action, challenging them to use their creative talent to inspire our children to be the very best they can be.

We are seeking corporate partners offering a unique cause-related marketing opportunity. In return for their financial support, we will produce BRANDED CONTENT “V” VIDEOS to be featured on The “V” Channel and disseminated by Upworthy.com, HuffPost Impact, GOOD, and many other popular websites in the social good space.

BRANDED CONTENT “V” VIDEO EXAMPLE

A mother recognizes a teachable moment and brings out the superhero in her son.

AN INVITATION

In the spirit of idealism—daring to have big dreams and then acting as if they are possible—we respectfully and enthusiastically invite you to join the “V” Crew!

With you on the crew we’ll attract the resources needed to achieve our goals and launch The “V” Channel on a global scale:

Build a world-class online destination and social media network dedicated to the practical application of virtues
Develop and produce meaningful and relevant articles, blogs and videos
Implement a marketing campaign to increase followers and subscribers
Promote and build the brand through public relations and celebrity endorsements
Sustain our after school programs and develop other community initiatives
And much more

UNITED FOR GOOD!

Since our phone call on Tuesday I’ve been imagining all the Goodness we can create together. Institutional funding will allow us to lead the charge and help kids, parents and teachers achieve “Victory via Virtues!”

As per your request, I am putting together a 3-year plan and budget to be delivered to you by early November.

I look forward to further discussions about how the Harry Singer Foundation and The “V” Channel can join forces to inspire the world’s youth to make the right choices.

Sincerely,

Scott Feraco signature