DEAR OWN,

Led by the vision to produce media that makes the world a better place, I left a lucrative advertising career and founded The V Channel (TVC), where I combine my marketing and communication skills with my passion for parenting and coaching. 

Motivated by the success of using virtues to raise my son and coach inner city youth basketball in Brooklyn, NY, where I live, I developed TVC as a media platform to engage and inform parents, guardians, teachers and coaches about the practical benefits of teaching kids the “what, why and how” of virtues. 

Leveraging my 25+ years experience as a creative director, I strive to produce content that parents and teachers can share with kids of all ages, to inspire youth to learn about virtues.

My devotion to making a difference in the lives of kids everywhere aligns with PBS’s commitment to offering meaningful and positive programming. 

Thank you for your interest in THE “V” SHOW. Together we can make the world a better place by teaching virtues and using the transformative power of media to inspire kids to be their best. 

SCOTT FERACO
EXECUTIVE PRODUCER
THE “V” SHOW

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